Saman: a Moon-powered revolution to heal and reclaim Earth.

We live by the rhythm of the Sun: we wake at sunrise, eat at midday, and rest when it sets. In both modern Western and Eastern cultures, the Sun dominates our schedules, our choices, even our apps — we chase its light, plan around it, and bask in it.

In Vedic astrology (Jyotiṣa), the Sun symbolizes vitality, order, and divine authority. It governs the ego, the soul (Atma), dharma, and the masculine principle. Associated with the fire element, the Sun represents truth, structure, and purification. It is linear, square, and unwavering — the embodiment of Shiva. While the Sun represents the self and outer light, the Moon represents the mind and inner emotional tides. Moon (Chandra) is one of the most profound and central celestial bodies. It rules the mind, emotions, and the inner world, and is considered even more important than the Sun in many contexts.

Moon reflects how we feel, how we respond emotionally, and how sensitive or nurturing we are. The Moon is the significator of the mother, home, and early emotional security. It symbolizes maternal love, nourishment, and care, echoing the Moon’s association with the womb and the cyclical nature of fertility. The Moon is linked to the past, memories, intuition and the subconscious mind. It inspires poetry, art, music, and emotional intelligence. The Moon governs the ability to feel beauty, connect with dreams, and visualize. It is directly linked to the water element cooling, nourishing, stabilizing. The Moon represents the divine feminine (Shakti), receptive energy, and cyclical intelligence.

Together, Sun and Moon form the divine polarity of consciousness in Jyotiṣa, the masculine and feminine, solar and lunar forces.

In the modern world, time, life, and value are increasingly governed by the Sun: linear, productive, outward, bright, and relentless. We have banished the Moon from our calendars and our consciousness. While the Sun rules our clocks and calendars, the Moon has been quietly exiled: its rhythms forgotten, its wisdom dismissed.

In a patriarchal world, only the Sun is allowed to matter:

The Sun (fixed, visible, rational) fits the systems of power: capitalism, patriarchy, empire.
The Moon (fluid, cyclical, hidden) threatens that order.

So she was erased.

But to deny the Moon is to deny half of life itself.

Therefore, we became addicted to productivity, severed from our inherent cycles of rest, release, and renewal. Our systems valorise the rational, the visible, the measurable: the traits of the Sun. In agriculture, education, in medicine, in nutrition, politics, finance: we overproduce, overconsume, and overwork ourselves and the Earth. The result? A Human and Ecological burnout: depression, poverty, conflicts, deforestation, desertification, climate collapse. The Earth mirroring our own inner exhaustion.

Living solely by the circadian rhythm, the Sun’s rhythm, while ignoring the lunar rhythm has deeply reshaped our biology, politics, and planet.

Dr. Vandana Shiva, renowned ecofeminist and environmental activist, emphasizes the importance of aligning human life with natural cycles, such as the lunar phases. Her advocacy for sustainable agriculture and biodiversity often highlights the significance of natural rhythms in ecological and human well-being.  In her works, Dr. Shiva underscores the interconnectedness of life and the need to respect the Earth's natural processes. This perspective resonates with the idea of living in harmony with the Moon's cycles, as both emphasize the importance of natural rhythms in maintaining balance, well-being and health amongst humans and their environments.

Solar Time Reflects Patriarchal Values: With the rise of the patriarchal agriculture, nation-states, and organized religion, the solar calendar took precedence. Solar time is linear: it moves forward in straight lines, imposes uniformity, and disconnects from the body’s and Earth’s natural cycles.

Time itself was colonized; replaced with calendars, workweeks, factory hours, designed for efficiency, not alignment and happiness.

Reclaiming the Moon calendar is an act of resistance: a return to the body, the Earth, and the feminine. To live without the Moon is to live without reflection, without softness, without mystery. It is to lose touch with the inner tides that guide our emotions, our bodies, and the Earth itself.

Saman is not just a brand, it is a movement.

It is a quiet revolution rooted in the rhythms of the Moon. It is part of a rising feminist, ecological, and spiritual awakening, one that honours intuition over productivity, community over competition, slowness over speed.

Saman stands for joy, for healing, for planetary and personal well-being.
It is a call to remember what the modern world has made us forget: true power is cyclical. That the sacred is feminine. That happiness is a rhythm, not a goal.

Meanwhile, Moon is steadily, patiently, waxing and waning—calling us home to the ancient memory of cyclical time.